The book Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore.
Brian also reveals the secret behind the phenomenal growth of Aha! and the engine that powers customer love — a set of principles named The Responsive Method.
In his biweekly LinkedIn newsletter, The Startup Adventure, Brian continues the conversation about choosing value over valuation and building lovable products today. Subscribe for personal musings and exclusive blog content.
